It has become clear to everyone in recent months that the world has changed irrevocably.

Financial practices of the past are certain to never be repeated and businesses worldwide are being forced to 'rethink' as to how they will operate in these uncertain economic times.

Those who do not embrace 'change,' will not survive.

Steve Zappia, Principal and Managing Director of Marchese + Partners, says the firm's ethos is to be 'bold and confident' despite the uncertainty in the market place. 'We want to use these times as a launch pad for our new Innovation initiative and we think the timing could not be better,' said Mr Zappia. 'We believe that from uncertain times and unprecedented challenges comes lasting and exciting changes and Marchese + Partners aims to be at the forefront of those changes, a true pioneer in this new world.'

That is why today we proudly announce the launch of Marchese + Partners Innovation. 

Innovation is going to provide the very foundation of both our design process and the way we do business from this point forward.

From unique systems for communicating with our clients to new benchmarks in building design; from land use solutions previously unheard of to cutting edge technology integration; Innovation is going to change the landscape of the architecture industry in Australia for good.

Marchese + Partners Innovation aims to begin a bold reinvention of the way architects service their clients, along with producing some genuinely innovative benchmark architecture. Indeed this process is already underway and our amazing projects 'EVO', in Surfers Paradise, and 'Star Luxe', in Austin Texas, are already setting new trends in high rise buildings and luxury apartment design.

Marchese + Partners has always combined cutting edge design with commercial sensibility. These factors helped make us a market leader. Innovation is simply concerned with finding unique and effective ways to implement these principles.

Part of our plan is to introduce innovation workshops, where we will interact with developers, builders, real estate agents, green technology experts and end users, in order to develop the best possible design solutions for our clients.

In addition, Marchese + Partners Innovation recognises the opportunities that are starting to present themselves in the current market and so is actively searching for and developing unique solutions to possible development sites around Sydney and Brisbane. We are then matching these opportunities to interested parties in order to help spark the next wave of the development cycle.

We believe Marchese + Partners Innovation will be well equipped to recognise and capture the inherent value opportunities that will present themselves in this fast changing business world and we look forward to this challenge in 2009.

Look out for the next edition of Marchese + Partners Innovation in the coming days including a feature story on Star Luxe - a completely new way of thinking about apartment design. 

Visit our website for further information www.marchesepartners.com.au

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